RUTH O. AJAYI

Currently serving as an Administrative Assistant, Ruth O. Ajayi streamlines documentation, manages internal communications, and supports logistics operations to enhance organizational efficiency and compliance.

• Streamlined comprehensive documentation processes for vehicle renewals and association memberships, ensuring 100% compliance and efficient record-keeping.
• Digitalized over 70% of manual records and optimized filing systems, significantly improving data retrieval efficiency and supporting regulatory adherence.
• Managed internal communications and coordinated an average of 15+ meetings per month, contributing to seamless logistics operations and enhanced team alignment.
• Supported the operations team in effective Tally ERP utilization and compiled weekly performance reports, providing critical data for informed decision-making.

As a Brand Manager/Digital Marketing Executive, Ruth O. Ajayi developed and managed digital marketing campaigns, maintained CRM systems, and collaborated cross-functionally to achieve marketing objectives.

• Developed and managed digital marketing campaigns, generating comprehensive performance reports that informed strategic adjustments and optimized campaign ROI.
• Maintained CRM systems, accurately documenting customer feedback and interactions for multiple product lines, enhancing customer insights and service quality.
• Collaborated with cross-functional teams to execute integrated online campaigns, ensuring operational alignment and consistent brand messaging across initiatives.
• Generated weekly analytics reports and documented Standard Operating Procedures (SOPs) for campaign procedures, improving process efficiency and consistency.

In this hybrid role, Ruth O. Ajayi managed sensitive client documentation, provided executive support, and processed daily data entry tasks to ensure smooth operations and high customer satisfaction.

• Managed sensitive client documentation, including KYC verification and contracts, ensuring 100% accuracy and compliance with regulatory standards.
• Provided comprehensive executive support, expertly managing complex calendars, coordinating travel logistics, and organizing critical meetings for senior leadership.
• Executed daily data entry and ticket logging, accurately processing over 50+ transactions and tickets per day while ensuring timely follow-ups.
• Maintained meticulous records of customer interactions within CRM, ensuring prompt documentation and contributing to a comprehensive internal process knowledge base that improved response times by 15%.